Market Analysis

In the past 10 years, the small business of apply mobile phone screen protector and wrap a layer of film on mobile phone has been started. In the recent 5 years, street vendors earn little profit from the business of manually wrap a layer of film on the mobile phone.

A folding table, a small stool and a knife are the necessities to start the business of manually wrap a layer of film for mobile phone. It becomes a popular business that spread all over China. Meanwhile, it speeds up the cognition of “the business of wrap a layer of film on mobile phone is with low profit and it’s popular” for the public.

The distributors of mass-production mobile phone case face a fierce price competition with the merchants, which result in lower profit. Due to product homogeneity, it gradually could not meet the demand of the customers. Mass stock makes it hard to purchase new goods and plenty of demands cannot be fulfilled. Gradually they couldn’t satisfy the customers’ need of pursuing more personalized and unique. Even though they still can earn money, it’s very hard.

Currently, only by raise the “per customer transaction” through customized products, add extra value on the product, it can make our shop operate fine and enhance market competitiveness.

Mass-production mobile phone case is outdated. The customized mobile phone case becomes popular now.

Customize, is the eve and tendency of post mobile phone era eruption.